The New Musical Apple

More reflexive than reflective, the usual stuff has hit the web about Apple’s re-skinned music offerings.

It’s good. It’s bad. No, it’s in between.

It’s hard to use. It’s easy to use. iTunes is terrible etc, etc.

I’ve tried it and will continue to assess it. You should to. Parts of the framework are not complete and the Connect service needs more content to become more relevant. Say what you will about the “curation”, the quixotic genres and the amusing “For You”[1. See the Dr’s description of the For You experience here. My mileage was similar. “Discovery” is still considered by many to be the big problem that music services should address. I don’t think so. I don’t actually care if people want to listen to only Raffi or never want to hear the same artist twice. It’s up to everyone to “discover” music on their own. “For You’s” or “You might like’s” or “Because you listened to’s” seem on par with random selection.]; this is what Apple wanted. This is the way it is. Some things will be revised and others may disappear. While there is nothing new here, Apple is trying to re-invigorate the music radio idiom, artist connection and playlists. They may just succeed because they have a few iPhones floating around and that’s a powerful platform. Apple music playlists are showing up all over and they could have a bigger impact than the playlist features of the other music services, combined.

Some claim that Apple doesn’t have to “do” music. That it’s a drop in the bucket and that they are working this business because they love artists and music. I’m sure they do. Make no mistake, Apple is not doing charity work or conducting a research effort with the renewed Apple Music. This will probably be a $1B business in the first 6 to 12 months rising to the $3B range in a couple of years. Of course they like music.

Have fun and take full advantage of the free trial period.